Friday 12 August 2011

FICCI to organise annual travel mart to promote Domestic Tourism- P Krishna Kumar, New Delhi

The Federation of Indian Chambers of Commerce & Industry (FICCI) has decided to initiate one more travel mart, one dedicated to Domestic Tourism. From next year, FICCI will organise this mart christened as Great Domestic Tourism Bazaar (GDTB) in New Delhi every August. It will be on the lines of FICCI’s successful inbound mart, Great India Travel Bazaar (GITB) organized annually in Jaipur. The announcement of setting up a mart dedicated to Domestic Tourism was made at the recent one-day Domestic Tourism Conclave organised jointly by FICCI, Ministry of Tourism, Govt of India and ADTOI in New Delhi. Apart from this, FICCI, with its knowledge partner, Yes Bank is working on launching a travel card for tourists. The card will be marketed as ‘Yes Incredible India Card’ and will be introduced shortly.

Dr Jyotsna Suri, Chairperson, FICCI Tourism Committee said that the decision to launch a dedicated travel mart for Domestic Tourism has been taken considering its vast potential in the country. “While inbound into the country is growing at a rate of three per cent annually, the growth in outbound from India is almost 15 per cent. While inbound travellers are not high spenders, Indians are considered as high spenders overseas and other economies are benefiting from Indian travellers,” stated Dr. Suri. She said that Indian travel and tourism industry can benefit and more jobs can be created if the outbound traffic can be tapped and induced to take a holiday within the country.

“FICCI played a pioneering role in launching an inbound exhibition, GITB, four years ago, and GDTB will be another success story in itself. It has been a continuous endeavour of FICCI to engage different state governments to understand the potential of tourism as a revenue and employment generator,” Dr. Suri added. According to Rajiv Kumar, Secretary General, FICCI, GDTB will be a platform for state tourism boards, industry stakeholders, and customers to come together and share “best practices” in the Domestic Tourism industry. 



“We are trying to give a fillip to Domestic Tourism by launching a dedicated platform where all the stakeholders can come together and discuss best practices which have made their mark in Domestic Tourism in one part of the country and explore ways where others can replicate the same for a sustainable Domestic Tourism,” stated Kumar.


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