Maharashtra has bagged the top position in India State Ranking Survey
2011 conducted by HVS, the world’s leading hospitality consulting and
services organisation. The study, which was released recently, also
mentions about Goa, Delhi, Tamil Nadu and Karnataka, apart from
Maharashtra in the top five slots. The report has taken into account 29
states including Delhi and has omitted the Union Territories. It has
taken eleven parameters to evaluate the different states. These
parameters have been weighted to reflect their influence and/or impact
on the hospitality industry.
According to a press release, the objective of the study is to identify the states in India that have a holistically supportive environment for a hotel to operate in. The travel and tourism industry is subject to numerous constraints and this survey aims at identifying some of the gaps in the industry and highlights initiatives and efforts (or lack thereof) by the different state governments in India.
“We hope that this effort will inspire the state governments and particularly the political leadership therein to do more for tourism. Perhaps the central government - through the Ministry of Tourism, Government of India - can start using these rankings as a reward to those states that have done well and have moved up the rankings when compared to our previous report. We also hope that the respective authorities would use this to identify ways and areas in which they can help the states that have not performed well,” said Manav Thadani, MRICS, Chairman, HVS South Asia.
Karnataka has witnessed the largest increase in rank, moving from twelfth place in 2009 to fourth place in the current edition. This is primarily due to two parameters: State Expenditure on Tourism and Effectiveness of Marketing Campaign. Karnataka increased its budgetary provision for travel and tourism from 0.03 per cent to 0.22 per cent and its results are evident as the state's website popularity has increased by seven ranks.
Tamil Nadu has fallen from first place in 2009 to fourth place this year. While it still continues to do well in most parameters, the state has reduced its budgetary provisions for travel and tourism. Furthermore, it scores low on Luxury Tax on hotels and its website popularity has dropped by three ranks.
Maharashtra, Delhi and Goa score high by virtue of being key commercial and leisure destinations in the country that have the necessary infrastructure and tourist arrivals to support hotel operations. States that have seen the largest variance since the last edition of this report include Kerala, Jammu & Kashmir, Uttar Pradesh, Haryana, Andhra Pradesh, Rajasthan and Arunachal Pradesh.
The report states that some states have emerged as pleasant surprises while others have been a disappointment due to their lack of attention towards tourism. The report aims to encourages state governments to allocate more resources towards travel and tourism and realise the full potential of the industry.
The tables below summarise the key points outlined in this report:
Table 1 - Identified Parameters and Assigned Weights
Table 2 – Consolidated Rankings
Crosswoods holidays 2011
According to a press release, the objective of the study is to identify the states in India that have a holistically supportive environment for a hotel to operate in. The travel and tourism industry is subject to numerous constraints and this survey aims at identifying some of the gaps in the industry and highlights initiatives and efforts (or lack thereof) by the different state governments in India.
“We hope that this effort will inspire the state governments and particularly the political leadership therein to do more for tourism. Perhaps the central government - through the Ministry of Tourism, Government of India - can start using these rankings as a reward to those states that have done well and have moved up the rankings when compared to our previous report. We also hope that the respective authorities would use this to identify ways and areas in which they can help the states that have not performed well,” said Manav Thadani, MRICS, Chairman, HVS South Asia.
Karnataka has witnessed the largest increase in rank, moving from twelfth place in 2009 to fourth place in the current edition. This is primarily due to two parameters: State Expenditure on Tourism and Effectiveness of Marketing Campaign. Karnataka increased its budgetary provision for travel and tourism from 0.03 per cent to 0.22 per cent and its results are evident as the state's website popularity has increased by seven ranks.
Tamil Nadu has fallen from first place in 2009 to fourth place this year. While it still continues to do well in most parameters, the state has reduced its budgetary provisions for travel and tourism. Furthermore, it scores low on Luxury Tax on hotels and its website popularity has dropped by three ranks.
Maharashtra, Delhi and Goa score high by virtue of being key commercial and leisure destinations in the country that have the necessary infrastructure and tourist arrivals to support hotel operations. States that have seen the largest variance since the last edition of this report include Kerala, Jammu & Kashmir, Uttar Pradesh, Haryana, Andhra Pradesh, Rajasthan and Arunachal Pradesh.
The report states that some states have emerged as pleasant surprises while others have been a disappointment due to their lack of attention towards tourism. The report aims to encourages state governments to allocate more resources towards travel and tourism and realise the full potential of the industry.
The tables below summarise the key points outlined in this report:
Table 1 - Identified Parameters and Assigned Weights
Parameters Assigned
|
Weight
|
Impact
|
Luxury Tax on Hotels
|
25
|
High
|
State Expenditure on Tourism
|
25
|
High
|
Tourist Arrivals
|
20
|
High
|
Presence of Branded Hotel Rooms
|
10
|
Medium
|
GDP Per Capita
|
10
|
Medium
|
Effectiveness of Marketing Campaign
|
10
|
Medium
|
Urbanisation
|
10
|
Medium
|
Road and Railway Infrastructure
|
10
|
Medium
|
Aircraft Movement
|
10
|
Medium
|
Literacy Rates
|
5
|
Low
|
Intangible Aspects
|
15
|
Medium
|
Total
|
150
|
Table 2 – Consolidated Rankings
Total
|
Rank
|
Rank
| ||
150
|
2011
|
2009
|
Variance
| |
Maharashtra
|
105.5
|
1
|
4
|
3
|
Goa
|
101.0
|
2
|
3
|
1
|
Delhi
|
100.0
|
3
|
6
|
3
|
Tamil Nadu
|
91.0
|
4
|
1
|
-3
|
Karnataka
|
91.0
|
4
|
12
|
8
|
Kerala
|
87.0
|
6
|
2
|
-4
|
Gujarat
|
85.0
|
7
|
9
|
2
|
Uttarakhand
|
82.0
|
8
|
7
|
-1
|
Sikkim
|
81.0
|
9
|
8
|
-1
|
Jammu & Kashmir
|
79.5
|
10
|
5
|
-5
|
Punjab
|
78.0
|
11
|
15
|
4
|
Uttar Pradesh
|
75.5
|
12
|
19
|
7
|
Rajasthan
|
74.5
|
13
|
11
|
-2
|
West Bengal
|
72.5
|
14
|
13
|
-1
|
Andhra Pradesh
|
72.0
|
15
|
10
|
-5
|
Haryana
|
68.5
|
16
|
21
|
5
|
Himachal Pradesh
|
67.0
|
17
|
17
|
0
|
Madhya Pradesh
|
65.5
|
18
|
15
|
-3
|
Bihar
|
63.0
|
19
|
19
|
0
|
Orissa
|
57.5
|
20
|
17
|
-3
|
Mizoram
|
57.0
|
21
|
22
|
1
|
Arunachal Pradesh
|
53.0
|
22
|
14
|
-8
|
Nagaland
|
49.5
|
23
|
22
|
-1
|
Tripura
|
49.5
|
23
|
28
|
5
|
Jharkhand
|
48.5
|
25
|
24
|
-1
|
Manipur
|
47.5
|
26
|
25
|
-1
|
Assam
|
41.5
|
27
|
26
|
-1
|
Chhattisgarh
|
40.5
|
28
|
27
|
-1
|
Meghalaya
|
34.5
|
29
|
29
|
0
|
Crosswoods holidays 2011
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