With poor hygiene, cleanliness, and inadequate infrastructure at
tourists hotspots and monuments taking its toll on its “Incredible
India” image, the Tourism Industry has woken up from its slumber to
launch a “Clean India Campaign”.
“The need to initiate such a campaign had been consistently felt as the major domestic social awareness media campaign “Atithi Devo Bhavah” under various themes such as “campaign against defacement of monuments” and “hygiene, sanitation and solid waste management” has not yielded desired results. This despite that film star Aamir Khan is the Brand Ambassador since 2008,” a senior official from the Tourism Ministry said.
Hence, “Clean India Campaign” has been proposed to put in a comprehensive strategy, in consultation and partnership with the key stakeholders..
To begin with, the Ministry is organizing an all India workshop on Tuesday in New Delhi to hold wider consultations on the campaign with other stakeholders including state Governments, industry and corporate.
“The idea is to secure the support and commitment of the regulatory agencies to the campaign, such as the police and municipalities to develop implementable program of action and to give the campaign the desired visibility and momentum by taking the media on board,” the official added.
He said that the “Clean India campaign” follows a study conducted by the Ministry in 2009 which identified major gaps such as hygiene and sanitation conditions in and around the monuments/ destinations, solid waste management around the monuments/destinations, and absence of hygienically maintained public amenities like toilets.
With tourism being recognized as one of the key drivers of growth and employment generation in the country, the Tourism Ministry is leaving no step to tap this potential. Its contribution (both direct and indirect) to the GDP is estimated at about 6% and it generates over 9% of total employment in the country.
However, despite these encouraging trends, the tourism potential of the country, especially in a global context, remains far from realized. This is evident from the fact that the country attracts only 0.6 per cent of the global tourist arrivals.
Crosswoods holidays 2011
“The need to initiate such a campaign had been consistently felt as the major domestic social awareness media campaign “Atithi Devo Bhavah” under various themes such as “campaign against defacement of monuments” and “hygiene, sanitation and solid waste management” has not yielded desired results. This despite that film star Aamir Khan is the Brand Ambassador since 2008,” a senior official from the Tourism Ministry said.
Hence, “Clean India Campaign” has been proposed to put in a comprehensive strategy, in consultation and partnership with the key stakeholders..
To begin with, the Ministry is organizing an all India workshop on Tuesday in New Delhi to hold wider consultations on the campaign with other stakeholders including state Governments, industry and corporate.
“The idea is to secure the support and commitment of the regulatory agencies to the campaign, such as the police and municipalities to develop implementable program of action and to give the campaign the desired visibility and momentum by taking the media on board,” the official added.
He said that the “Clean India campaign” follows a study conducted by the Ministry in 2009 which identified major gaps such as hygiene and sanitation conditions in and around the monuments/ destinations, solid waste management around the monuments/destinations, and absence of hygienically maintained public amenities like toilets.
With tourism being recognized as one of the key drivers of growth and employment generation in the country, the Tourism Ministry is leaving no step to tap this potential. Its contribution (both direct and indirect) to the GDP is estimated at about 6% and it generates over 9% of total employment in the country.
However, despite these encouraging trends, the tourism potential of the country, especially in a global context, remains far from realized. This is evident from the fact that the country attracts only 0.6 per cent of the global tourist arrivals.
Crosswoods holidays 2011
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