BANGALORE: 'Kaapi Trail', a 10-day coffee festival, kicked off at Bangalore International Airport (BIA) on Monday. It is a first for an Indian airport, where different facets of South Indian coffee is being showcased.
Organized in collaboration with The Coffee Board of India and the Karnataka tourism department, the coffee fest will serve special coffee from the nine regions of Araku Valley, Bababudangiri, BR Hills, Chikmagalur, Coorg, Nilgiris, Shevaroy Hills, Travancore, Nelliyampathy and Pulneys. Coffee from all these regions has been carefully extracted and blended to extract their original flavour. The highlight of this festival is the interaction passengers can have with coffee experts, engaged in live coffee making demonstrations.
The objective of the festival is to contribute to the development of coffee and improve its potential in promoting and developing the territory's tourism.
Organized in collaboration with The Coffee Board of India and the Karnataka tourism department, the coffee fest will serve special coffee from the nine regions of Araku Valley, Bababudangiri, BR Hills, Chikmagalur, Coorg, Nilgiris, Shevaroy Hills, Travancore, Nelliyampathy and Pulneys. Coffee from all these regions has been carefully extracted and blended to extract their original flavour. The highlight of this festival is the interaction passengers can have with coffee experts, engaged in live coffee making demonstrations.
The objective of the festival is to contribute to the development of coffee and improve its potential in promoting and developing the territory's tourism.
"We are showcasing the coffee growing destinations of South India. Efforts such as these will establish Bangalore as a gateway to the southern region, alongside bringing in economic prosperity. By the end of the festival, we hope to get involved with over 2 lakh passengers and make them coffee experts," said Sanjay Reddy, managing director, Bangalore International Airport Limited (BIAL).
K Viswanatha Reddy, director of the department of tourism, said 'Kaapi Trail' is the first-ever such festival hosted by an airport in India, and is an important step in promoting tourism. The coffee regions offer not only the best flavours but are also the most scenic tourist destinations of Karnataka.
"This coffee festival will enhance Karnataka's tourism and ensure there is sustained interest among our target groups. The tourism industry in Karnataka, too, stands to benefit by targeting travellers passing through Bangalore," said Reddy.
"This festival will provide a great venue for coffee experts to meet a broad cross-section of coffee consumers," said Jawaid Akhtar, chairman of the Coffee Board.
Crosswoods holidays 2011
No comments:
Post a Comment